After years of being immersed in beauty products and going deep into microbiome health, Georgia Geminder founded Australian non-toxic oral-care brand Gem. The brand is all about making effective everyday products that don’t rely on potentially harmful synthetic ingredients. Geminder questioned why we use organic moisturiser on our face but then fill our mouths with potentially harmful toxins – that questioning inspired Gem's vision to set a new standard of oral care and shine light on the toxic past of toothpaste.