FaceGym

Meet FaceGym: a new era in skincare where fitness, wellness and beauty collide. Founded by beauty writer Inge Theron – whose Financial Times column saw her undertake dozens of treatments and procedures in pursuit of firmer, brighter, smoother and younger-looking skin – FaceGym arose out of her desire for a non-invasive face workout. No ordinary facial, the FaceGym's signature in-clinic workouts exercise more than 40 underused muscles in the face to deliver naturally lifting and toning results. Combined with the brand's signature beauty tools and skincare products, the results are as transformative as they are addictive.