The go-to brand for iconic eyes.

Founded in 1999 by beauty veterans Max and Nina Leykind, the company began with Nina’s mission to create the perfect mascara. Now, a cult phenomenon, it’s endorsed by top beauty influencers, editors and consumers the world over.

Available in selected stores at:

MECCA MAXIMA

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  • This is my go-to mascara for when I am working out or a hot day! It's waterproof, the tubing formula does not budge and it's full of nourishing botanicals to help your lashes grow!
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  • Limited Edition
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