The MECCA view:
Drunk Elephant has formulated this shampoo with both the scalp and hair in mind. The sulphate-free, colour-safe blend of coconut-based surfactants create a creamy foam that gently removes dirt, oil, styling products and other substances without damaging the hair shaft or stripping colour. Antioxidants and fatty acid-rich oils feed the hair with nutrients, strengthening it and giving the appearance of visible body and bounce.  

For this collection, Drunk Elephant collaborated with celebrity hairstylist Chris McMillan (the man behind the 'Rachel cut' AKA Jennifer Aniston's hairdresser). Together, Chris and the brand created a line of hair care that focuses on scalp health--including ingredients like amino acids to help nourish hair and boost shine. 

Key ingredients:
Coconut amino acid blend: works to gently lift away excess dirt and grime from the hair and scalp.
Polyquaternium 10: a lightweight, frizz fighting conditioning agents that bonds hair together between shampoos. 
Polyquaternium 7: helps to detangle hair and add shine. 
Sacha inchi seed oil: rich in antioxidants and fatty acids and protect against heat styling. 

Made without:
Sulfates, silicones, essential oils, fragrance, dyes and drying alcohols.

Pair it with:
Drunk Elephant Cocomino™ Marula Cream Conditioner
Drunk Elephant TLC Happi Scalp Scrub

From the shop floor:
“This shampoo is a godsend for colour treated hair! It keeps the hair sleek, shiny, and rich in colour while still removing dirt and oil that builds up in between washes.” - Lauren, store manager at Mecca Maxima Carindale