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An olfactory ode to the vivacious character of Diana Vreeland – celebrated fashion editor and nonconformist style icon.

Paying homage to the famed former Vogue editor-in-chief, each distinctive scent in this luxe fragrance line-up is inspired by one of her exuberant quotes. Think bold notes and daring compositions, each captured in sleek tinted vessels designed by cult art director, Fabien Baron.

MECCA HERO

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Simply Divine, $266.00

"I'm obsessed with this complex scent. The tuberose and ylang make it super feminine and floral, whilst the cedar and sandalwood add an extra layer of mystery and depth. Definitely my new go-to winter fragrance."

Ruth, MECCA Digital

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Simply Divine, $266.00

Ruth, MECCA Digital

BEHIND THE BRAND

The mission was simple: to preserve Diana Vreeland’s legacy and bottle her one-of-a-kind character into unforgettable fragrances.

Her grandson, Alexander Vreeland, took it upon himself to seek out the finest ingredients and most renowned perfumers to create this luxury collection in her name.