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An olfactory ode to Diana Vreeland.

Paying homage to the famed former Vogue editor-in-chief, each distinctive scent in this luxe fragrance line-up is inspired by one of her exuberant quotes. Think bold notes and daring compositions, each captured in sleek tinted vessels designed by cult art director, Fabien Baron. Discover more...

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Diana Vreeland Parfums - OUTRAGEOUSLY VIBRANT 50ML
Diana Vreeland Parfums Outrageously Vibrant EDP
$283.00
Diana Vreeland Parfums - DARINGLY DIFFERENT 50ML
Diana Vreeland Parfums Daringly Different EDP
$283.00
Diana Vreeland Parfums - Wildly Attractive - 50ml
Diana Vreeland Parfums Wildly Attractive
$283.00
Diana Vreeland Parfums - VIVACIOUSLY BOLD 50ML
Diana Vreeland Parfums Vivaciously Bold
$283.00

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  • Diana Vreeland Parfums - SIMPLY DIVINE 50ML
    Diana Vreeland Parfums Simply Divine
    $283.00
  • I'm obsessed with this scent. The tuberose and ylang make it super feminine, whilst the cedar and sandalwood add an extra layer of mystery and depth. My new go-to winter fragrance.

    Ruth, MECCA Digital

  • Diana Vreeland Parfums - Wildly Attractive - 50ml
    Diana Vreeland Parfums Wildly Attractive
    $283.00
  • Diana Vreeland Parfums - OUTRAGEOUSLY VIBRANT 50ML
    Diana Vreeland Parfums Outrageously Vibrant EDP
    $283.00
  • Diana Vreeland Parfums - VIVACIOUSLY BOLD 50ML
    Diana Vreeland Parfums Vivaciously Bold
    $283.00
  • Diana Vreeland Parfums - FULL GALLOP 50ML
    Diana Vreeland Parfums Full Gallop EDP
    $283.00
  • Diana Vreeland Parfums - DARINGLY DIFFERENT 50ML
    Diana Vreeland Parfums Daringly Different EDP
    $283.00
  • Diana Vreeland Parfums - ABSOLUTELY VITAL 50ML
    Diana Vreeland Parfums Absolutely Vital EDP
    $283.00
  • Diana Vreeland Parfums - EXTRAVAGANCE RUSSE 50ML
    Diana Vreeland Parfums Extravagance Russe EDP
    $283.00
  • Diana Vreeland Parfums - PERFECTLY MARVELOUS 50ML
    Diana Vreeland Parfums Perfectly Marvelous
    $283.00
  • Diana Vreeland Parfums - SMASHINGLY BRILLIANT 50ML
    Diana Vreeland Parfums Smashingly Brilliant
    $283.00
  • Diana Vreeland Parfums - DEVASTATINGLY CHIC 50ML
    Diana Vreeland Parfums Devastatingly Chic EDP
    $283.00
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Behind the brand

Celebrating a fashion icon through fragrance

Celebrating a fashion icon through fragrance

The mission was simple: to preserve Diana Vreeland’s legacy and bottle her one-of-a-kind character into unforgettable fragrances. Her grandson, Alexander Vreeland, took it upon himself to seek out the finest ingredients and most renowned perfumers to create this luxury collection in her name.

Alexander Vreeland’s fragrance tribute to his grandmother, Diana.
The IN-TRAY

Alexander Vreeland’s fragrance tribute to his grandmother.

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