Briogeo is exclusive to MECCA

The MECCA view:
Binchotan charcoal and plant-based exfoliators draw out and lift away buildup, impurities, dead skin, and excess oil that may clog scalp and hair follicles. This shampoo supports absorption of key vitamins and minerals for long-term hair health, and it balances scalp hydration for those with either oily or dry scalp. Peppermint, spearmint, tea tree, and coconut oils soothe and refresh. Formulation is 95% naturally derived ingredients, formulated 6-free™, and made with Briogeo's proprietary NOVA Complex® that purifies, nourishes, and refreshes.

Key ingredient:
Binchotan charcoal: detoxifies the scalp and draws out impurities that clog the hair follicle or that cause buildup on the scalp.
Coconut oil: moisturizes the scalp to prevent dryness and flakiness.
Peppermint, spearmint, and tea tree oil complex: provides a cooling effect to the scalp and reduce itchiness, irritation, and flakiness.
Panthenol: provides essential nutrients that strengthen the hair root and shaft.

Made without:
Animal products, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone 95, coal tar, hydroquinone, sulphates sls & sles, synthetic fragrance (less than 1%), triclocarban and triclosan.