Innovative, mineral-based beauty.

The original pioneers of the mineral movement, bareMinerals was born more than 25 years ago from conversations between women seeking products that were healthy for their skin. It continues today with each new creation powered by the same nourishing, skin-loving minerals.


NEW Strength & Length Mascara

A clean, vegan mascara with plant-based lash serum, proven to deliver visibly longer, fuller lashes instantly and over time.

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  • Gone are the days of the midday touch-up with this long-wearing powder. A quick dusting is all I need for shine-free, full coverage flawless all day long.
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    Limited Edition
  • New Shade
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