The MECCA view:
Calling all curly and wavy manes— this gentle shampoo will maintain and nourish your natural curl, giving your hair the TLC it deserves. Gentle enough for daily use, hair is left bouncy and soft, curls are defined, frizz is tamed and shine is enhanced.

Key ingredients:

Wheat protein and organic aloe blend: expands when hair is wet and retracts when dry to define curl or wave.
Citrus pure-fume™: with certified organic lemon, bergamot, orange and other pure plant and flower essences.

Made without:
Animal products, parabens, phthalates and sodium lauryl sulphate.

Pair it with:
Aveda Be Curly Conditioner
Aveda Be Curly Intensive Detangling Masque
Aveda Be Curly Enhancing Hair Spray

Save money and save plastic when you buy a litre.
Litres cost 43% less per ml†
Litres use up to 28% less plastic†
†Due to buying one litre bottle versus the equivalent product in a standard-size bottle.