About Ardell

Now one of the world’s most successful and recognisable false lash brands, Ardell was founded in 1971 by husband and wife duo Arnold and Sydell Miller. Inspired by doll-eyed actresses of early 1900’s Hollywood, the couple had a mission to make all eyes look glamorously unforgettable, achieving immediate success with their first line of individual lashes, Duralashes. Catering to everyday beauty lovers and professionals alike, Ardell’s lashes are every bit deserving of their cult status.