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Volumising, water-resistant ultra-creamy mascara
The MECCA View:Ultra-creamy and water-resistant mascara from Anastasia Beverly Hills serves up a hefty dose of volume, instantly creating the look of dramatic, full-bodied lashes. With a specially designed hourglass-shaped mascara wand, this wonder mascara coats each lash with a lush, full-pigment formula that glides on without weighing them down. Flexible polymers give this modern formula a long-lasting effect and prevent clumping, while lashes are smoothed and softened.Key ingredients:Flexible polymers: to provide long-lasting effect and prevent clumping Conditioning agents: to help smooth and soften lashes. Wax blend: to give lashes definition, length and volume.
Consumer testing results:In a 116-person consumer survey91% saw increased volume and length89% saw increased fullness and long-wearing results92% saw intense, jet-black color
Made without:Parabens, gluten and phthalates.Pair it with:Anastasia Beverly Hills Liquid LinerAnastasia Beverly Hills Darkside Waterproof Gel LinerAnastasia Beverly Hills Waterproof Crème Color
Awards:Allure Best of Beauty Winner 2020
Pro tip:Prior to applying Lash Brag for the first time, wipe off excess product from the wand onto the rim of the tube.