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Size: 53g
Volumising, water-resistant ultra-creamy mascara
Cruelty-free
The MECCA View:Ultra-creamy and water-resistant mascara from Anastasia Beverly Hills serves up a hefty dose of volume, instantly creating the look of dramatic, full-bodied lashes. With a specially designed hourglass-shaped mascara wand, this wonder mascara coats each lash with a lush, full-pigment formula that glides on without weighing them down. Flexible polymers give this modern formula a long-lasting effect and prevent clumping, while lashes are smoothed and softened.Key ingredients:Flexible polymers: to provide long-lasting effect and prevent clumping Conditioning agents: to help smooth and soften lashes. Wax blend: to give lashes definition, length and volume.
Consumer testing results:In a 116-person consumer survey91% saw increased volume and length89% saw increased fullness and long-wearing results92% saw intense, jet-black color
Made without:Parabens, gluten and phthalates.Pair it with:Anastasia Beverly Hills Liquid LinerAnastasia Beverly Hills Darkside Waterproof Gel LinerAnastasia Beverly Hills Waterproof Crème Color
Awards:Allure Best of Beauty Winner 2020
Begin by applying to your bottom lashes from base to tips. Then, starting at the base of your top lashes, sweep the mascara wand through to the tips. Apply over the top of the lashes as well as under to create an extra-voluminous look. Apply additional coats as desired.
Pro tip:Prior to applying Lash Brag for the first time, wipe off excess product from the wand onto the rim of the tube.
