THE IN-TRAY

Mecca’s lip best-sellers revealed

Alert, alert: Here is our list of the most-popular lip buys. And it’s proving one very crucial thing: big, banging lip-wear is back.

The first hint: every girl and her blog has been buying into Too Faced Lip Injection Extreme the clear plumper. The mini, clutch-size edition is officially number one on our top-seller list, with the full-size taking number two. “It literally blows lips up to pillowy, full soft shape when used day and night,” says MECCA’s makeup maestro and Head of Artistry Tony Baumann. “Big lips are a fantastic base for a fresh colour, too.”

Which brings us to the hottest colours on the list. Right now it is all about the loveliest shades of brown and, for the love of lipstick, make it matte. Luckily, matte’s come a long, luxurious way with gloss-feel pigments that glide on yet don’t dry down to a flaky crunch. “The new liquid matte technology means that you get the opacity of colour, the strong pigments, the dimension and the long-wear grip that makes matte so high impact and beautiful but without any of the dryness we used to expect,” says Baumann.

So, who’s next on the list? Stila strikes twice with super matte Stay All Day Liquid Lipstick perfect dusky brown-pink Patina ranks number three and the deliciously deep tan Caramello ranking tenth. “These colours have that new ‘90s vibe,” says Baumann. “They’re browny neutrals but have a flattering hit of pink that brings out something fresh in your complexion. Stila is amazing at creating lip colours with true longevity.”

Too Faced, the master of plush mattes that make any girl look like Ariana Grande, dominates with three shades of Melted Liquified Long Wear Matte Lipstick on the list: amped-up nude Cool Girl at number four, the light chocolate-pink Sell Out at five and seriously cool mauve Queen B at eight. “I love Queen B because the browny purple is the happy place between cool and warm tones that works for everyone as a beautiful bold go-to colour,” enthuses Marketing Specialist—MECCA Maxima, Stephanie Datseres. “All the Too Faced colours on the list are neutrals but they are opaque and rich and intense. They’re redefining what ‘neutral’ is.” On that note, NARS’ heavenly Velvet Matte Lip Pencil hit the list at number seven in neutral rosy red Dolce Vita. “Everyone loves this formula because it’s so velvety and smooth on the lips and, because it’s like a crayon, is just so easy to apply quickly,” says Datseres.

We’re clearly enjoying a matte-trend moment, but sometimes you’re just in a shinier mood. Top your matte neutral off with a lip-inflating clear gloss like Soap & Glory Sexy Mother Pucker XL (which ranked at number nine). And finally, we’d be remiss to not point out that the gloriously pretty pink Winky Lux Flower Balm – the pH-reactive balm that turns up your natural lip colour – is also on the best-seller list, at spot six. But, hey, everybody needs a down-low lipstick day. Just not today.

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