Can you feel it? That electric buzz in the beauty universe; the Jedi-like instinct that life as you currently know it is about to be forever changed? It’s the palpable excitement that Beauty Junkies know to mean only one thing: new beauty has landed. After three years in the making (and a little bit of teasing on our part, the wait is over: MECCA’s newest signature line Mecca MAX has finally launched in-store and online. As you frantically make your wishlist, here are five things you need to know about the hottest beauty brand of the moment.