MECCA MUSE

ALYCE TRAN:
CO-FOUNDER, THE DAILY EDITED

ALYCE TRAN: CO-FOUNDER, THE DAILY EDITED ALYCE TRAN: CO-FOUNDER, THE DAILY EDITED ALYCE TRAN: CO-FOUNDER, THE DAILY EDITED
ALYCE TRAN: CO-FOUNDER, THE DAILY EDITED ALYCE TRAN: CO-FOUNDER, THE DAILY EDITED ALYCE TRAN: CO-FOUNDER, THE DAILY EDITED

1 START-UP SUCCESS STORY.
9 DIPTYQUE BAIES CANDLES.
1 ENVIABLE WARDROBE.

Alyce Tran knows a good thing when she sees it; be it a new-season Céline heel, a limited-edition Diptyque candle, or a unique business opportunity in the form of her personalised leather accessories brand The Daily Edited. Smart, incredibly driven and with style in spades, the 30-year-old corporate lawyer-turned-entrepreneur recently invited The MECCA Memo into her Sydney home where we discovered one of the most impressive beauty hauls we’ve ever seen.

THE POWER OF PERSONALISATION
THE POWER OF PERSONALISATION

THE POWER OF PERSONALISATION:

"I've always loved monogramming. It's something luxury brands have been doing for a long time but I think the reason we've done so well with it is because we were the first to market it in Australia and to make it accessible by putting it on products that people could use every day—your phone case, pouch, handbag. It's become a big part of social media too."

" I’d love to have perfect skin but I’m not quite there yet. "

ON TRADING IN HER CAREER AS A LAWYER:

"I actually started TDE with Tanya my co-founder while I was still a lawyer and we were doing it in tandem. Leaving our jobs was a very measured and calculated decision and we were quite conservative; we saved a year’s wages each before we left.  Now we have about 100 employees across Australia and an office in China where our production team is—I never thought it would get to this point. Tanya and I are very aware that we’ve been very lucky. There have been several highlights along the way, such as our international campaign with Hayley [Baldwin]; that was cool."

ON HER HOLY GRAIL
ON HER HOLY GRAIL ON HER HOLY GRAIL

ON FASHION AND FAMILY:

"I love streamlined, classic pieces; I wear a lot of Céline and Australian labels Ellery, Dion Lee, and Tome. For a little bit of embellishment I love Valentino. My sister Caroline is a stylist at Harper's Bazaar and often if I find something that’s expensive I'll ask if she'll wear it. Then I feel vaguely ok about buying it if she's getting in on it too! My Balenciaga leather jacket has been very good to us in terms of cost per wear."

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LOUISE OLSEN: JEWELLERY DESIGNER & CO-FOUNDER, DINOSAUR DESIGNS
LOUISE OLSEN: JEWELLERY DESIGNER & CO-FOUNDER, DINOSAUR DESIGNS

ON THAT CANDLE COLLECTION:

"I love Diptyque, as you can probably see! My favourite candle scent is Baies which I’ve loved for a few years now but I’ve recently started mixing it up a bit with Byredo and Fornasetti. We have a huge Fornasetti candle on our front table in the TDE office, it’s the Flora scent. It’s the simple things like that which enhance the workspace. That was the one thing I wanted to do when I left my career as a lawyer, to have an office that wasn’t really corporate."


Madeleine Boyd
Emily Abay
Jen Horsley for MECCA
Lucy O’Donnell

SHOP THE MEMO

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