Nothing says ‘effortlessly cool’ quite like glossy, tousled beach waves; our go-to references are It-Girls Carmen Hamilton, Sara Donaldson and Megan Blake Irwin who’ve got it down to an inspirational art. While it can come naturally for some, especially when you’re beachside and can just let the salt water work its magic, for the rest of us it’s all about knowing how to fake it. The secret lies in having the right products (Bumble and bumble) and tools (ghd), and knowing just how to work them. We’ve broken it down into five easy steps. Great Summer hair days await.