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Inspired by our in-store experts, we’ve made the makeup that works harder and built in the tricks that the pros know to MAXimise your makeup bag. From one beauty junkie to another, meet our squad of smarter, faster, fabulised makeup fixes for those who need wow at warp speed. This is MECCA to the MAX! Discover more...
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I’ve never met a lipstick I liked more, especially at this price! These pigment-packed hi-def lipsticks last the distance and are the ultimate POP to max any makeup look.
See how our very first campaign came to life with the #GenerationMAX cast.