A tale from ESSEX.

Hand-mixed, bold pigments and 90s-glam gold packaging. Florence Adepoju couldn’t find shades for her dark skin tone; so during her Cosmetic Science studies, she worked London’s beauty counters and experimented with her own formulations in her parents’ garden shed. Soon after launching MDMflow, Colette in Paris became a stockist, and Lena Dunham became a fan.